Sri Lanka to target nine markets in focused tourism campaigns

Sri Lanka is planning tourism promotional campaigns in nine key target markets to boost arrivals officials said as the country targets 1.55 million visitors in 2023.

“There is a big plan for this year, but we are not going for a global campaign,” Chalaka Gajabahu, the Chairperson of Sri Lanka Tourism Promotion Bureau (SLTPB), told EconomyNext..

“Instead, we will focus on nine key markets, including India, Russia, UK, Germany, France, and China, so we don’t spend all our money all over the world,”

Russia, India, and the UK are already at the top of the list of source markets for incoming tourists.

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